Why Are Google AdWords So Important To Get Traffic To My Website

You may ask," How can Google AdWords be an important method to get traffic to my website"? It is another way to market your site. You need to do as much as possible to keep ahead of your competition. Your costumers need to know that your site exists so that you can sell your product. By using the method of Google AdWords, every time that a costumer types into their computer a specific keyword or keyword, that you have picked from Google AdWords, your website will be pulled up.

However, you do have to pay a fee for the use of the keywords or keyword phrase. You sometimes have to pay for advertising to get results. You can still control how much you pay. As example. it may only be $10.00 to start.

How you ask do I know what I should spend? You pay according to the number of clicks on your site for the specific keyword. When you have just started a website, you will not want to spend a lot of money. However, when it becomes successful, you will be willing to spend more money for the fee per click because the sales will warrant it. You will review the cost per click against the sales made by the costumer.

You may wonder! How do I determine the keywords and how much do they cost? This a good question. The best way is to go to Google AdWords Keyword Tool program. You look up the word or words that your are interested in using in your website. How many hits did this word get the previous month on the Google search engine? If it is highly searched, then it would be a good word to use to draw hits to your site.

The next item of concern, is how much is it going to cost me per click to use the word. You find out the same way as above. It will give you the cost per click. This will determine if you want to use the keyword in your website. If it costs more than you are willing to pay, you may have to come up with another keyword. If you want to use more than one keyword, you will have to do the same research again.

Essentially, you are bidding for the right to use the keyword. If someone else is willing to pay more, you may not end up on the top of the list that Google AdWords prints out for the word that sites are using. However, it does not mean you will not be successful. If your website is more informative and interesting the costumer will still buy from you.

As you can see, you must use words that will help draw the costumers to your site. It is like the engine train pulling the cars. You want words that will pull costumers to your site. Google AdWords is just one method but it has a proven track record. This method helps you get traffic to your website. Good luck!