Adwords Pay Per Click Marketing How To Use Header Tags To Improve Your Landing Page Quality Score

Crafting a successful Google pay per click marketing campaign has many different components. However, it's not as difficult as many may think simply because this search engine giant is thorough enough to tell us exactly what is required. And, this is where many pay per click marketers miss the mark. They don't take the time to learn Google's PPC guidelines.

 Here, we'll discuss one important aspect of getting it right when it comes to marketing with Google -- your landing page's Quality Score.

 Google's Quality Score Defined

 In case you're new to PPC marketing and don't know what a Quality Score is, let's define it, using a definition from Google itself, ie:

 "The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC)."

 While there are a variety of factors that Google uses to calculate a landing page Quality Score, one of the most important is the header tags and descriptions.
 By using the descriptions and the proper tags (eg, H1, H2, etc.), you help Google AdWords to define what your site is all about. Therefore, it can return it in relevant searches by prospects.

 For example, let's say your site sells lingerie; following are how some of your header tags and descriptions might read:

 H1: buy plus-size lingerie
 H2: cheapest place to buy teddies
 H3: why thongs are cheaper than bikini underwear

 In essence, you're giving Google AdWords three bites at the apple helping them to correctly categorize your site as one that sells, obviously, lingerie.

 Google Pay Per Click Marketing: One More Key Benefit of Properly Using Header Tags

 Improve Organic Search Results: When search engines are categorizing pages, relevant results pop up in paid search results, as well as organic (unpaid) results. So if your headings are worded correctly and coded properly, it helps your site to rank well in organic search results as well.
 In essence, you're getting double bang for your buck.

 Google pay per click marketing is not hard; it just requires some attention to detail. And luckily, Google gives PPC marketers all the tools and info they need to run successful AdWords campaigns.